Contradiction 2
The lifespan of technology
The second contradiction that I chose was the
lifespan of technology. By this I mean how Iphones for instance usually last
for around 2 years before they start having problems arise.
Research
In 2015, statistics shows that the lifespan of
smartphones was only 2 years.
Technology scales a lot because there is always
new innovations and things that can be improved.
A company needs to know how much profit they
will make out of how long their product will stay on the market.
Since there is a lot of new innovations within
technology means they are more vulnerable to shorter lifespans.
There are 4 stages for technologies lifestyles:
Research
and development-
This is where the company will invest into
products and decide if they will get a good return on the product. Then development
will begin.
Ascent
phase-
This is the stage where the product is released,
and the popularity starts to raise, and it will be the newest innovation.
Maturity
stage-
This is when the new product is normalised and
accepted by the general public. The rate at which it is being bought has now
slowed down a lot as it is seen as normal and not new and innovative anymore.
Decline
phase-
This is where people start to not buy this
product, as it is no longer new and there are other competitors that are better
than your product. The decline eventually reaches the zero-sum zone, where the
company is no longer making a profit off of this product.
Advantages
1. The
consumer is always going to have the newest and innovative technology.
2. The
company is going to have a steady flow of money as people are almost guaranteed
to buy the newest product every couple of years.
Disadvantages
1. The
consumer is going to have to pay a lot of money for the newest products.
2. There
is a chance that the product will not be that popular, which means the company
may not get their investments back.

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